Build Your Brand Pitch Workshop

Venue:

Build Your Brand Pitch Workshop

Phoenix,  

Time:

From  2018-12-07 16:00:00  to  2018-12-07 20:00:00
Event Description
What's this workshop about? Your brand is WAY more complelx than a logo and an idea. When your business is in its early stages, though, you tend not to think beyond what your audience sees. But your brand's values, personality traits, and brand story are like the foundation of your house. If the foundation isn't solid, the stuff built on top of it will eventually fall apart (and that's the stuff people see, like your logo, wesbite, etc.). Resound's Build Your Brand Pitch workshop will help you more clearly define your brand’s values, personality traits, and brand story.    Here's what we'll do: Brand Values: We'll help (and challenge) you to define no more than 6 brand values. You'll justify your values to make sure they're truly reflective of your brand, and you'll create strong brand value "statements" that put some oomph into your values. Personality Traits: We'll guide you through exercises designed to draw out your brand's personality traits. You'll create examples of how your personality traits can be expressed through your marketing efforts to make your brand more relatable to your audience. Brand Story: You'll craft and define your brand’s core story - how your brand's presence and influence guides customers through a journey that ultimately helps them solve a problem in a way that ONLY your brand can.  You'll leave with actionable things you can do to grow your business using the power of your brand. And yes, we'll provide lunch and snacks/drinks so we can avoid hangry tantrums. Who's putting on the workshop? Resound is a brand agency, based in Tempe, that helps clients tell their authentic stories and create remarkable customer experiences. We’ve been around since 2009 and our clients include Infusionsoft, AppointmentPlus, Canyon State Credit Union, and several other small- and medium-sized businesses and non-profits. We love collaborating with people who show up, work hard, and love refining their craft…we also love Deschutes craft beer and Thai food.